I was asked by Elizabeth Myhr, product development and program manager for Amanda DuBois, to develop the icon portion of a logo for their new product. The program consist of a series of cloud-based, expert videos that help women negotiate divorce through an empowering life transition as they move into the next stages of their lives. I worked with my friend and designer Mitch Albala, who chose the lettering and colors. Of the many ideas we explored, this was my favorite choice, because it lent a sense of hope and renewal to what is otherwise a difficult and sad situation. I tried symbols of open arms, birds in flight, spirals and stylized letters from the word Divorganize. The circle-spiral symbolizes a wedding band, broken, but also open ended.
Here’s a sample of a DVD case design showing the logo in use and a great picture of Amanda.