I was contacted by Heather LaFleur, a designer in Germany, working for a client in Montreal, Quebec, Canada for a true international collaboration. She wanted to explore several ideas for an illustrated identity which would be used as her logo on the web, stationary, business cards and in-office product. The client, Dr. Sandra McGill, a plastic surgeon, felt an affinity for Nike, the Winged Victory statue at the Louvre in Paris, France. She also wanted to consider a single torso, and an overlapping group of three torsos. A version of the placed logo can be seen on Dr. McGill’s web site at http://www.sandramcgill.ca where the image is toned down and emerges to be a subtle background.
Follow here as I develop the project from concept to completion.
First sketch and first revision:
We realized when the image was flipped, we could create the client’s S.M. initials in the feathers of the wings.
Solo torso options:
1. vector 2. vector 3. sketch from sumi painting
Torso grouping options:
1. From solo above 2. Three different bodies 3. Abstraction-profiles only
Buyout – Revised first sketch proceeds to finish
My concept of the Winged Victory statue art was approved and I won the contract to refine the image further for use as a logo. I explored several painting techniques from loose and rough to tight and refined and even vector. The client also wanted to consider adding a head or part of one to reflect the part of her work on faces. Here are some of those renderings.
Black ink brush line Ink line /Watercolor tone Bold Brush Sumi ink with tone
Final selected icon – Watercolor toned line on Arches cold press paper
From the design blog of Heather LaFleur about this process.
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