Logo design for middle school girls

Here’s a logo that I just completed for Ed Lab Group, funded by a grant to teach Google’s Sketch Up to middle school girls this summer.  I’m usually asked to draw logos with an illustration, so this was a fun experience to create this text only logo completely in Adobe Illustrator using fonts, brushes and 3D effects.  Part of the project was to provide a compatible header and footer to for Word files.  I offered up my watercolor splatter border which gave the logo a lively BOOST and gave me the sense of a playful hand in there.   Here’s the evolution of this design, picked from several options, as it made its way to the final at the top of this post.  Thanks to Laura Enman for her clear art direction.

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