Sandy Haight Illustration

I was contacted by Heather LaFleur, a designer in Germany, working for a client in Montreal, Quebec, Canada for a true international collaboration. She wanted to explore several ideas for an illustrated identity which would be used as her logo on the web, stationary,  business cards and in-office product. The client, Dr. Sandra McGill, a plastic surgeon, felt an affinity for Nike, the Winged Victory statue at the Louvre in Paris, France. She also wanted to consider a single torso, and an overlapping group of three torsos. A version of the placed logo can be seen on Dr. McGill’s web site at http://www.sandramcgill.ca where the image is toned down and emerges to be a subtle background.

Follow here as I develop the project from concept to completion.

First sketch and first revision:

We realized when the image was flipped, we could create the client’s S.M. initials in the feathers of the wings.

 

 

 

 

 

 

 

 

 

Solo torso options:

 

 

 

 

 

 

1.  vector                           2.  vector                    3.  sketch from sumi painting

Torso grouping options:

 

 

 

 

 

 

1.  From solo above      2.  Three different bodies       3.  Abstraction-profiles only

Buyout – Revised first sketch proceeds to finish

My concept of the Winged Victory statue art was approved and I won the contract to refine the image further for use as a logo. I explored several painting techniques from loose and rough to tight and refined and even vector. The client also wanted to consider adding a head or part of one to reflect the part of her work on faces. Here are some of those renderings.

 

 

 

 

 

 

 

 

 

Black ink brush line       Ink line /Watercolor tone         Bold Brush               Sumi ink with tone

 

Final selected icon – Watercolor toned line on Arches cold press paper

 

From the design blog of Heather LaFleur about this process.

Visit these links for more background story:

http://heatherlafleur.blogspot.com/2011/01/nip-tuck.html

and

http://heatherlafleur.blogspot.com/2011/04/go-with-flownip-ii.html

Here’s a logo that I just completed for Ed Lab Group, funded by a grant to teach Google’s Sketch Up to middle school girls this summer.  I’m usually asked to draw logos with an illustration, so this was a fun experience to create this text only logo completely in Adobe Illustrator using fonts, brushes and 3D effects.  Part of the project was to provide a compatible header and footer to for Word files.  I offered up my watercolor splatter border which gave the logo a lively BOOST and gave me the sense of a playful hand in there.   Here’s the evolution of this design, picked from several options, as it made its way to the final at the top of this post.  Thanks to Laura Enman for her clear art direction.